Marketing & Sales

Master the tools, techniques, and psychology to attract customers and close deals with confidence

Created by Andrei Neagoie, Daniel Bourke

Course Overview

Marketing and sales are the driving forces behind every successful business. The Marketing & Sales course is designed to give you a solid foundation in both fields — showing you how to build brand awareness, generate leads, nurture relationships, and turn interest into revenue. From understanding customer behavior to mastering the art of the pitch, this course will equip you with practical skills to thrive in dynamic marketplaces.

What You Will Learn

You’ll gain hands-on knowledge and real-world strategies in both marketing and sales disciplines:

1. Marketing Fundamentals
2. Learn the core principles of marketing, including the 4Ps, segmentation, targeting, and positioning.
3. Consumer Behavior & Psychology
4. Understand what motivates buying decisions and how to tailor messaging for different audiences.
5. Lead Generation & Conversion
6. Discover techniques for attracting qualified leads and moving them through the sales funnel.
7. Sales Techniques & Methodologies
8. Master persuasive communication, objection handling, and closing strategies.
9. Digital Marketing Integration
10. Explore how email, SEO, paid ads, and content marketing support sales growth.
11. CRM & Sales Pipeline Management
12. Learn how to manage customer relationships, forecast revenue, and track performance.
13. Branding & Value Proposition Development
14. Create consistent brand messaging that highlights your unique benefits and resonates with buyers.

Who This Course is For

Perfect for:

1. Aspiring marketers and sales professionals
2. Small business owners and entrepreneurs
3. Customer-facing staff and sales teams
4. Freelancers looking to improve client acquisition
5. Anyone who wants to boost their influence, pitch, and persuasion skills

Hands-On Learning Experience

Apply your skills with interactive, practical tasks:

1. Marketing Plan Development: Create a full campaign plan, including positioning, pricing, and promotions
2. Sales Role-Plays: Practice real-life sales conversations and refine your pitch
3. Customer Persona Building: Define target audiences using real demographic and behavioral data
4. Sales Funnel Mapping: Design a lead-to-sale journey using CRM logic and stages
5. Live Feedback Labs: Get personalized critique on your pitch decks, email campaigns, or sales scripts

Career Outcomes

By the end of the course, you will:

1. Design marketing strategies that align with business objectives
2. Generate and qualify leads using modern tactics
3. Sell products or services with greater skill and confidence
4. Be prepared for roles such as Marketing Assistant, Sales Representative, Business Development Executive, or Account Manager

Tools & Concepts Covered

Work with essential marketing and sales tools and frameworks:

1. AIDA & STP Models
2. B2B vs. B2C sales strategies
3. Sales CRM platforms like HubSpot or Salesforce
4. Email & ad tools like Mailchimp, Google Ads
5. KPI tracking tools for campaign and sales performance