Content Creation & Management

Master the skills to plan, create, publish, and manage content that informs, engages, and converts

Created by Andrei Neagoie, Daniel Bourke

Course Overview

In a digital-first world, content is at the heart of communication, marketing, and brand building. The Content Creation & Management course equips you with the essential skills to produce high-quality content, distribute it strategically, and manage it across platforms. Whether you’re building a personal brand, managing a company’s content calendar, or running campaigns, this course teaches you how to create compelling stories that drive results.

What You Will Learn

This course covers both the creative and strategic aspects of content:

1. Content Strategy Fundamentals
2. Learn how to define goals, identify audiences, and map content to the customer journey.
3. Writing & Visual Content Creation
4. Develop strong copywriting skills and create engaging visuals using design tools and templates.
5. Content Planning & Scheduling
6. Master the use of editorial calendars, content buckets, and campaign timelines.
7. SEO & Optimization Techniques
8. Learn how to write content that ranks on search engines using keywords, structure, and metadata.
9. Platform-Specific Content
10. Tailor content for blogs, newsletters, social media, websites, and more.
11. Content Repurposing & Recycling
12. Maximize reach by turning one piece of content into multiple formats.
13. Content Management Systems (CMS)
14. Get hands-on with tools like WordPress, Notion, and Trello for organizing and publishing content.

Who This Course is For

This course is designed for:

1. Aspiring content creators and bloggers
2. Digital marketers and brand strategists
3. Social media managers and virtual assistants
4. Entrepreneurs and small business owners
5. Anyone looking to grow their digital presence

Hands-On Learning Experience

Apply concepts through real-world projects and interactive practice:

1. Content Creation Exercises: Write blog posts, design graphics, and draft social media copy
2. Content Calendar Workshop: Build a 30-day plan with theme days and post formats
3. CMS Simulation: Upload, format, and schedule content using a mock WordPress dashboard
4. SEO Writing Challenge: Optimize a blog article using target keywords and best practices
5. Performance Review Tasks: Track engagement, traffic, and content KPIs

Career Outcomes

After completing this course, you’ll be able to:

1. Plan and execute a content strategy across digital platforms
2. Write and design content that resonates with specific audiences
3. Manage content teams or collaborate with designers, writers, and marketers
4. Land roles such as Content Creator, Social Media Manager, Copywriter, or Content Strategist

Tools & Concepts Covered

Familiarize yourself with industry-standard tools and concepts:

1. Canva, Google Docs, Grammarly, Trello, WordPress
2. SEO basics (Yoast SEO, keyword research tools)
3. Content metrics (CTR, bounce rate, time on page)
4. Branding and tone-of-voice guidelines
5. Hashtag strategy and caption formatting

Create With Purpose, Manage With Strategy

Enroll in Content Creation & Management to learn how to craft content that connects and performs. Gain the creative confidence and technical know-how to stand out in the content-driven digital economy.