Digital Marketing & Social Media Strategy

Learn to craft powerful campaigns, grow online presence, and drive results across digital platforms

Created by Andrei Neagoie, Daniel Bourke

Course Overview

In today’s digital world, marketing success depends on more than just creative ideas — it requires strategy, data, and technology. The Digital Marketing & Social Media Strategy course is designed to help you master the tools and tactics used by modern marketers to reach audiences, build brands, and boost engagement across platforms. Whether you're launching a business, managing a brand, or looking to start a career in digital marketing, this course gives you a strong foundation to succeed.

What You Will Learn

This course covers the full spectrum of digital marketing and social media strategy, including:

1. Digital Marketing Fundamentals
2. Understand key concepts like inbound vs. outbound marketing, the marketing funnel, and audience segmentation.
3. Search Engine Optimization (SEO)
4. Learn how to improve website visibility through on-page and off-page SEO, keyword research, and content optimization.
5. Pay-Per-Click Advertising (PPC)
6. Explore how platforms like Google Ads and Facebook Ads work, including bidding strategies, targeting, and ad performance.
7. Social Media Strategy
8. Develop campaigns tailored for platforms like Instagram, LinkedIn, Facebook, X (Twitter), and TikTok.
9. Content Marketing
10. Discover how to create compelling content that attracts and retains your audience.
11. Email Marketing
12. Learn to build subscriber lists, craft high-converting email campaigns, and track engagement.
13. Analytics & KPIs
14. Use tools like Google Analytics and Meta Insights to measure success, analyze audience behavior, and refine strategies.

Who This Course is For

Perfect for:

1. Entrepreneurs and small business owners
2. Marketing students and recent graduates
3. Social media managers and freelancers
4. Anyone looking to build or enhance their digital marketing skillset

Hands-On Learning Experience

This course blends theory with application through:

1. Real-World Case Studies: Analyze campaigns from major brands and learn what made them successful
2. Project-Based Learning: Build a full digital marketing plan for a brand, product, or service
3. Content Creation Labs: Practice writing social posts, email copy, and SEO-friendly content
4. Performance Review: Learn how to assess and optimize campaign results using real data

Career Outcomes

By the end of the course, you will be able to:

1. Design, execute, and measure digital marketing campaigns
2. Optimize content for web, search engines, and social media platforms
3. Manage brand presence across multiple social channels
4. Apply for roles such as Digital Marketing Assistant, Social Media Strategist, or Content Marketer

Tools & Platforms Covered

Get hands-on experience with essential digital marketing tools:

1. Google Analytics & Google Ads
2. Facebook Business Suite & Meta Ads Manager
3. Canva, Buffer, and Hootsuite
4. SEO tools like SEMrush, Ahrefs, or Ubersuggest
5. Email marketing platforms like Mailchimp or ConvertKit

Final Project

You’ll complete a capstone project that includes developing a full digital marketing and social media strategy for a fictional or real business. This will showcase your skills and serve as a valuable portfolio piece.

Start Building Your Digital Presence Today

Enroll in Digital Marketing & Social Media Strategy and take the lead in shaping online success. With practical skills and expert guidance, you’ll be ready to make an impact in the digital world.